There are more than 2 million apps on app stores so it is a very typical task to getting your app discovered in such a huge environment of mobile apps. So it is important to understand the various methods for marketing your mobile app.
Screenshots displaying on the app page in the app store are the first impression for a new user. Screenshots must be captured wisely and edited in an attractive way. Adding captions and adding more visual elements to your screenshots is the best way to turn a boring task management app, into a high download winner.
2. SEO Matters Here
Yes, I’m talking about SEO, not ASO(App Store Optimization). In the old days, search engine optimization (SEO) was all about web pages, but nowadays, the growth of mobile means that SEOs must now focus on getting apps indexed, too. For example, when the user looks up music apps, you want your app to start popping up among the first 5 entries or so before users hit Enter.
3. Create a Demo Video
Videos are an easy way for you to showcase everything your beautiful and well-built app has to offer. App promo videos take your marketing to the next level by bringing your messaging to life. They can be embedded into your social posts, landing page, and even your app store product page. For a demo, you’ll need to get a good video tool, be creative and have a good, clear voiceover, maybe captions, and unintrusive background music. By showing how your app solves problems quickly and easily, you show its worth to users, which can be the final positive incentive. You may use this tool to make a video.
4. Consider Alternative App Stores
Do not rely only on Google Play & App Store, there are many other app stores in the online market to publish the app. Publishing of app to other less famous app stores is very helpful to increase downloads. Here are some alternative app stores:
5. Use Your Social Network
You should use social media as a publicity channel to easily reach your target audience and create some pre-launch buzz and awareness. As a baseline, users need to be able to like or follow your products on the most influential social media sites. Don’t be frightened to share updates about your app development and even better, why not use video content and share screenshots to engage your followers. Allowing users to share their experiences on their Facebook profile is a low-investment, low-effort strategy, and it will most likely gain extra clicks from their friends onto your app.
6. Apply for Awards
No matter how much good is your app and how much chances of winning of your app are participate in award events. It can give you tons of press, exposure, reviews and plenty of downloads.
These are some of the most famous app awards sites:
- Apple Design Awards
- Appsters Awards
- Appy Awards
- Best App Ever Awards
- AppCircus competition
- Ericsson Application Awards
- The Webby Awards
- Best Mobile App Awards
7. App Store Optimization(ASO)
ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. It results in more traffic to your app’s page in the app store.
The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword will be best according to your app.To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience.
8. Link To Your App In Your Email Signature
It can take weeks or month for your customers to know that you have finally launched your app. But those customers who get an email from you every week or daily will know it by your signature. So add a link to your app in your email signature. If there are more people in your team ask them to do same.
9. Price Drops and Temporary Free Offers
No one wants to pay without trying anything. There are many websites and sources where news about new apps, price cuts, and temporarily free apps and games of all categories is published daily. There’s a great chance to get noticed and attract many people who track such sources, which also include dedicated groups on social networks.
10. Sincerely Respond To All Your Reviews
If your customers take the time to write reviews then you should respond to their comments sincerely. So many companies make the mistake of simply leaving an automated message to all their customer. Not responding to customers will lead to decrease your ratings and going away of your users.
11. Roll Out New Updates Constantly
Users will love if your app is improving continuously.Apps that are not being cared for will be thrown away. If you are not making the app better user will feel betrayed.Keep your app content fresh and let your customers know that you are always planning something more for them to enjoy.
By following these 11 steps, you’re off to a running start. You’ve done the heavy lifting for the next six months, but your work is still far from done. Continue to engage your customers, collect data, test, and innovate, and you’ll be able to see your app at a good ranking.